Be part of it

Thanks for sharing your thoughts with us! We will ask a short question now and leave you to enjoy The Overlay, and would love for you to answer some more after by coming back to this page (best to leave this page open but you’ll also find a link inside).

Or maybe you have already experienced it, online or at ARS 2022? then please go directly to the after questions.

Additionally you can find here all the information about the research programme and how we use your questions and information.

You are making it possible for us not only to conduct research but to continue to produce artworks and contribute to the evolution of the cultural and technological sectors.

Initial Questions

Please before going in answer this short question, by doing so you consent in using your information to carry out our research purposes. You can read about that below, and remember that’ll you’ll always be able to contact us directly to erase it.

Enter The Overlay

Initial view of The Overlay digital experience, an open terrain of rendered figures

Enjoy The Overlay

While your interaction data contributes to research

Changed my mind, no tracking

That’s perfectly fine! enjoy The Overlay, you can also answer our questions and not be tracked if you’d like

We are sure you enjoyed The Overlay, thanks for sharing your thoughts with us. Please if in addition you would like to be invited to take part in our research activities include your email in this form.

Note: If you have not yet experienced The Overlay, go do that now!

Programme Information

What is the purpose of the research?

The New Real is a group and programme that connects the arts, sciences and society. Its research explores how AI impacts on life at a profound level, often interacting with us in fascinating and unanticipated ways, and illuminates how emerging technology can become a creative, playful and deeply impactful part of everyday living. The New Real devises imaginative ways to experiment with new experiences, practices, infrastructures and business models, and empowers people to be agents of positive change.

The New Real supports the cultural sector to both delight audiences and develop critical literacies by equipping cultural producers and audiences with the knowledge and tools to navigate the ways systems make use of data and how truth and experience are constructed online. To do so it is developing and researching a complete ‘experiential AI’ system for artists and climate advocates. The system integrates data streams and forecasting pipelines for selected climate features, combined with AI processing engines to manipulate images, words, sounds and numbers. This enables the artists to expose the operation of a machine learning algorithm, and explore the link between global-scale data and what we call “ground truth” or reality.

The New Real programme carries out research through Resilience in the New Real & The New Real Observatory projects. Resilience in the New Real is funded by Arts and Humanities Research Council. The New Real Observatory is funded by the Alan Turing Institute’s “Towards Turing 2.0” Engineering and Physical Sciences Research Council grant.

How is my information being used?

  • Your written responses will be stored safely and anonymously in connection with the project

  • Any information and responses given can be stored and processed in order to facilitate research and evaluation on the porject as well as potential marketing and advertising for future The New Real works

  • You agree for us to use the information for our porject outputs, and this outputs to be shared openly. Although attribution quotes will be anonymised

  • You can ask any questions about how we use your information at any time

  • You can withdraw at any moment and your information erased (except if already included in published outputs). Notice that to associate your information to you it will be necessary to have included a name, alias or email.

Who can I contact about it?

  • Principal Investigators: Drew Hemment & Matjaz Vidmar

Web interaction data

What are you tracking and what for?

  • We collect basic analytics within the artwork, such as clicks and their sequence, time spent in each element, browser, device and performance. We do this via Google Analytics 4 and only process agregated data, below you’ll find the the details and privacy policy in effect at the Overlay

  • We use these to understand how audiences interact with digital artistic experiences. We put the data together to establish the audience journey

  • Under no circumstances we sell or share web analytics with any third parties

Data collection details and privacy policy in effect

All Visitor Data is collected using Google Analytics 4 which collects personal data when you visit this website, including:

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

The data is then anonymized and aggregated by google analytics in EU located servers. Only then is it used by The University of Edinburgh, located in The United Kingdom, to learn about site traffic and activity in order to compose aggregated customer journeys. The data are analysed in an aggregated and de-personalized form, without access to any identifiable or individual data.

Access to any Google Analytics Data is restricted to members of The New Real Research Programme. All data sharing settings with any other Google services are restricted, including anonymized data. All user level or event data is erased from Google Analytics Servers after a period of 2 months since a user last interacted with this site Data retention - Analytics Help .

Visitor data and Analytics are collected at the request of The University of Edinburgh, based in The United Kingdom, and under its responsibility. The purpose is that of conducting research. You may find all information relative to this purpose and how The University of Edinburgh uses your data here: https://newreal.cc/tnro_audienceparticipation

 Email addresses provided within this website are not shared with the University of Edinburgh under any circumstances.

Privacy and Data Protection

All aggregated visitor data and analytics is collected at the discretion of The University of Edinburgh which operates within the University of Edinburgh privacy framework.

The University of Edinburgh is sole responsible of the collection and handling of any Visitor Data and Analytics, with the exception of emails addresses.

Data Controller for Visitor Data and Analytics

The Data Controller for any Data collected via Google Analytics is the University of Edinburgh, registered with the Information Commissioner’s Office, Registration Number Z6426984.  If you have any questions or concerns regarding this Privacy and Data Policy or this website, please, do not hesitate to get in touch with our Research Lead, Dr Matjaz Vidmar, at matjaz.vidmar[at]ed.ac.uk. If you would like to escalate the issue, you can contact the University’s Data Protection Officer at dpo[at]ed.ac.uk. If you are unhappy with the way we have processed your personal data you have the right to complain to the Information Commissioner’s Office (ICO), but we ask that you please raise the issue with Heard of Research and the University’s Data Protection Officer first.